The CSV Bid Manager allows you to export and adjust current bids by source in a geo by means of a CSV file rather than doing so in the UI. This tool helps you update bids for several apps at once. If you only have a handful of edits, please change them directly in the UI (you must be filtered by country first).
To get started:
- Click CSV Bid Manager.
- Export your current bids by clicking Export Current Bids.
- In the far right columns you will see Flat Bid Override and Percent Bid Override. Edit these two columns as needed. See best practices below.
- When you finish editing, save the file as a CSV and upload it.
- You can review your changes before applying them. If the changes look good, click Apply Bid Updates.
Bid Override Best Practices
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Flat Bid Override |
Percentage Bid Override |
|---|---|---|
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Formatting |
Format flat bid overrides as: $5.00, $5, or 5 |
Format percent bid decreases as: -20% or -20 Format percent bid increases as: 20% or 20 (i.e. use rounds, not decimals) |
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Considerations |
Bids for each app are separated by country (listed in CSV column B) |
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Pros |
Bid exactly what you want. Bid is Static. |
Bid interacts with existing optimizations / default bid changes. Bid is Dynamic. |
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Cons |
When source quality changes, bid does not change. Flat Bid overrides can require manual monitoring. |
When source quality changes, bid does change. Percent Bid overrides can mean costs are variable. |
CSV Bid Manager Common Errors
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Error Notification |
Resolution |
|---|---|
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Flat Bid and Percentage Bid cannot be used simultaneously. |
Only use one form of bid override in the CSV file (flat or percentage but not both). |
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Invalid values have been set for the percentage bid. |
Ensure your inputs are percentage bid overrides not flat bid overrides (e.g. 20% not 0.20). |
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Invalid values have been set for the flat bid. |
Ensure your inputs are flat bid overrides not percentage bid overrides (e.g. 5 not 5%). |