Version 1.0 / March 2017

This API can be used by advertisers to create a set of apps to later be targeted by or excluded from a campaign. This replaces the old whitelist/blacklist API that will soon be deprecated.

The available app targeting APIs are

List – Displays the current apps lists or the defined apps on a particular list  

Create  – For creating a new app list

Append  – Add new apps to an existing list.

Delete  – Deletes a given app list.

Delete Apps  – Removes given apps from a specific list.

Authentication:

This API requires an API key to be given as a query parameter in the request. The Management Key (formerly called the Custom Audience Key) can be found in the 'Keys' tab of the advertiser's account page. If the Management Key is not visible, email AppLovin support at adsupport@applovin.com and one will be generated.

https://api.applovin.com/applists/list?api_key=<API_KEY>

Errors:

Http status codes are used to indicate errors.

HTTP Response Code	Description
200	Success
400	Request was not formatted properly, was missing data or had invalid data.
403	Authentication failed. Check the validity of the API Key
404	App List ID specified does not exist
406	For create, an active list with the same name exists already.
500	Service Unavailable.

Create:

The first step to submitting an app list is to create an empty list. To create a new list, make an HTTP request to 

https://api.applovin.com/applists/create?api_key=<API_KEY>

The create API accepts the following fields passed as URL encoded query parameters

Name	Type	Description	Required
name	String	Name of the list	yes. Must be alphanumeric, _-+, or URL encoded space
description	String	Description of the list	no

The response is a JSON formatted response:

Name	Type	Description
app_list_id	String	ID of the audience

Example Request:

curl "https://api.applovin.com/applists/create?name=High%20Perfoming%20Apps&api_key=<API_KEY>"

Example Response: 

{"app_list_id" : "fce0b41a0849706bd0fbbe181e61f419"}

List:

To get a list of all the current app lists make an HTTP request to the list API.   

https://api.applovin.com/applists/list?api_key=<API_KEY>

The response is a JSON formatted response:

Name	Type	Description
code	int	200 for success
app_lists	List of Objects	A list of objects containing information about an app list
app_list_id	String	ID of the list
name	String	Name of the list
description	String	Description of the list.
app_count	Long	Number of apps that are part of the list
count	Long	Number of lists returned

Example Request: 

curl "https://api.applovin.com/applists/list?api_key=<API_KEY>"

Example Response:

{
"code": 200,
"app_lists": [
{
"app_list_id": "dab2d1297d35592597b0eee016e92baa",
"name": "High Performing Apps",
"description": "Apps that exceed our ROAS goals",
"app_count": 3
}
],
"count": 1
}

List (with an app list id defined):

To get the list of all apps in a specified app list, make an HTTP request to the list API with an app_list_id parameter.  

https://api.applovin.com/applists/list?api_key=<API_KEY>&app_list_id=<APP_LIST_ID> 

Query Params:

Name	Type	Description	Required
app_list_id	String	ID of the app list returned from the create or list API.	yes

The response is a JSON formatted response:

Name	Type	Description
code	int	200 for success
apps	List of Objects	A list of objects containing all apps in the list
application	String	External Application ID
count	Long	Number of apps that are part of the list

Example Request: 

curl "https://api.applovin.com/applists/list?api_key=<API_KEY>&app_list_id=fce0b41a0849706bd0fbbe181e61f419"

Example Response:

{
"code": 200,
"apps": [
{
"application":"a0849706bda0849706bd"
},
{
"application":"4326af2346b2l46e2346"
}
], 
"count": 2 }

Append:

To append apps to an existing list, make an HTTP POST to 

https://api.applovin.com/applists/append?api_key=<API_KEY>&app_list_id=<APP_LIST_ID>

Query Params:

Name	Type	Description	Required
app_list_id	String	ID of the app list returned from the create or list API.	yes

Post Body: The append API accepts a new line separated list of ids in a POST request

Name	Type	Description	Required
List of apps	List of Strings	A new line separate list of external app IDs	yes

The response is a JSON formatted response:

Name	Type	Description
app_list_id	String	ID of the app list
processed_apps	Integer	Number of valid apps in this request.
failed_apps	Integer	Number of invalid apps in this request.

Example Request:

curl -X POST --data-binary @apps.txt "https://api.applovin.com/applists/append?app_list_id=<APP_LIST_ID>&api_key=<API_KEY>"

Where the contents of the file apps.txt is

a0849706bda0849706bd

4326af2346b2l46e2346

Example Response: 

{ "app_list_id" : “dab2d1297d35592597b0eee016e92baa”, "processed_apps" : 2, "failed_apps" : 0 }

Delete:

To delete an app list, make an HTTP request to

https://api.applovin.com/applists/delete?api_key=<API_KEY>&app_list_id=<APP_LIST_ID> 

Query Params:

Name	Type	Description	Required
app_list_id	String	ID of the app list returned from the create or list API.	yes

There is no response body for the delete API. On success HTTP Response code 200 is returned.

Example Request:

curl "https://api.applovin.com/applists/delete?app_list_id=<APP_LIST_ID>&api_key=<API_KEY>"

Delete Apps (Remove apps from a list):

To delete apps from an existing list, make an HTTP POST to 

https://api.applovin.com/applists/deleteApps?api_key=<API_KEY>&app_list_id=<APP_LIST_ID>

Query Params:

Name	Type	Description	Required
app_list_id	String	ID of the app list returned from the create or list API.	yes

Post Body: The append API accepts a new line separated list of ids in a POST request

Name	Type	Description	Required
List of apps	List of Strings	A new line separate list of external app IDs	yes

The response is a JSON formatted response:

Name	Type	Description
app_list_id	String	ID of the app list
processed_apps	Integer	Number of apps deleted from the list in this request.
failed_apps	Integer	Number of invalid apps in this request.

Example Request: 

curl -X POST --data-binary @apps.txt "https://api.applovin.com/applists/deleteApps?app_list_id=<APP_LIST_ID>&api_key=<API_KEY>"

Where the contents of the file apps.txt is 

a0849706bda0849706bd

4326af2346b2l46e2346

Example Response:

{ "app_list_id" : “dab2d1297d35592597b0eee016e92baa”, "processed_apps" : 2, "failed_apps" : 0 }

Targeting Campaigns to an App List:

Once an app list is created and has apps associated with it, it will appear as an option in the Application section of the Edit Targets page for all campaigns.

Example Postman Collection: