There are many reasons why a campaign may not be tracking. Assuming the campaign has been live for a few hours and has done at least 500 clicks, it's safe to assume that install tracking isn't working properly and you should start to debug.
I am using the AppLovin SDK for tracking
Often times there are tracking issues if the SDK is not being initialized at all, or if the SDK is getting initialized too late. Make sure that you are initializing the SDK when the app is opened for tracking to work accurately. Occasionally if you are using a mediation company to show ads, they will selectively initialize SDKs. If this is happening with you, please email firstname.lastname@example.org for tips on how to force the initialization on launch.
I am using a supported third party tracking company
Here is a list of our supported third party tracking companies
- I CAN see installs in the tracking company's dashboard, but I don't see installs in the AppLovin dashboard
We rely on the tracking company to notify us when an install happens. If you see installs from their dashboard, this indicates that postbacks are set up improperly or not set up at all. Please follow the guides on setting up install postbacks from the support articles for each tracking company listed about. If you have already set up the postback, double check that you are using the complete SDK key found in Account -> Keys
- I DO NOT see installs in the tracking company's dashboard
This indicates that there is an issue with the tracking URLs. Double check that the tracking URLs are correct and redirect to the correct app in the store. Alternatively, the app may convert poorly in general. Please email email@example.com if you have double checked the tracking URLs and you are still not seeing installs