To advertise on AppLovin's platform successfully, mobile tracking needs to be setup correctly.

Tracking Setup

You are able to setup tracking through:

1. AppLovin's SDK
2. A Third-Party Tracking Vendor

AppLovin SDK Tracking

Instructions

Verified Third-Party Tracking Vendors 

The following are verified third-party install tracking vendors:

• Adjust
• AppsFlyer
• Singular (Apsalar)
• F.O.X.
• Kochava
• Localytics
• Party Track
• Tenjin
• TUNE (MAT)

S2S Tracking

If you own the apps you are promoting, we may be able to support this. Please reach out to adsupport@applovin.com for information. Please include a link to your Playstore and/or App Store developer page.

If you are a tracking company wishing to integrate, please reach out to adsupport@applovin.com for information.

If you buying on behalf of another company, we do not offer S2S tracking at this time.

Tracking Macros

To confirm what macros AppLovin is able to dynamically populate please view all tracking URL macros