Ad Rules
Primary Ad Specs
Below are the creative asset specs required for each AppLovin ad template. Please find instructions for creating ads in AppDiscovery here.
Ad Type |
Playable |
Video |
Graphic
|
|
Endcards |
N/A |
Required: Portrait and landscape graphic interstitial or playable ad to complete a video ad. |
N/A |
N/A |
Dimensions |
Responsive to varying screen sizes and support landscape & portrait orientations |
Portrait: 9:16 Landscape: 16:9 Pixels must be square, Anamorphic videos may get rejected |
Required: 1024x768 768x1024 |
Banner: 320x50 Leader: 728x90
|
Length |
N/A |
up to 30 seconds |
Animation loops <30s |
Animation loops <30s |
File Type |
Single in-line HTML file |
MP4, MOV |
JPG, PNG, GIF |
JPG, PNG, GIF |
Size |
<5MB |
<30MB |
<1MB |
<1MB |
Format |
Please see AppLovin's Playable Guidelines. Questions please contact your AppLovin representative.
|
Videos will be processed automatically by AppLovin. In rare cases where the automatic video processing fails, please see our guide for how to format videos for AppDiscovery. |
Clear branding and CTA |
Banner, Leader: Clear branding
|
Ad Guidelines
Guidelines |
|