Ad Rules
Primary Ad Specs
Below are the creative asset specs required for each AppLovin ad template. Please find instructions for creating ads in AppDiscovery here.
|
Ad Type |
Playable |
Video |
Graphic
|
||
|
Endcards |
N/A |
Required: Portrait and landscape graphic interstitial or playable ad to complete a video ad. |
N/A |
N/A |
N/A |
|
Dimensions |
Responsive to varying screen sizes and support landscape & portrait orientations |
Portrait: 9:16 Landscape: 16:9 Pixels must be square, Anamorphic videos may get rejected |
Required: 1024x768 768x1024 |
Banner: 320x50 Leader: 728x90 MRec: 300x250 |
Native Image: 1200x627 App Icon: 300 x 300 to 600 x 600 |
|
Length |
N/A |
up to 30 seconds |
Animation loops <30s |
Animation loops <30s |
No Animation |
|
File Type |
Single in-line HTML file |
MP4, MOV |
JPG, PNG, GIF |
JPG, PNG, GIF |
JPG, PNG |
|
Size |
<5MB |
<30MB |
<1MB |
<1MB |
<500KB |
|
Format |
Please see AppLovin's Playable Guidelines. Questions please contact your AppLovin representative.
|
Videos will be processed automatically by AppLovin. In rare cases where the automatic video processing fails, please see our guide for how to format videos for AppDiscovery. |
Clear branding and CTA |
Banner, Leader: Clear branding MRec: Clear branding and CTA |
Text Assets Title: App Name Subline: Ad Copy Button: CTA (e.g. Download Now) Star Rating: multiple of 0.5 between 0-5 |
Ad Guidelines
|
Guidelines |
|
||