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Ad Specs

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AppLovin Partners Support
Updated

Ad Rules

See AppLovin's Ad Rules

Primary Ad Specs

Below are the creative asset specs required for each AppLovin ad template. Please find instructions for creating ads in AppDiscovery here.

Ad Type

Playable

Video

 

Graphic

 

Endcards

 N/A

Required:

Portrait and landscape graphic interstitial or playable ad to complete a video ad. 

N/A

N/A

Dimensions

Responsive to varying screen sizes and support landscape & portrait orientations 

Portrait: 9:16 

Landscape: 16:9

Pixels must be square, Anamorphic videos may get rejected

Required:

1024x768

768x1024

Banner: 

320x50

Leader: 

728x90

 

Length

N/A 

up to 30 seconds

Animation loops <30s

Animation loops <30s

File Type

Single in-line HTML file 

MP4, MOV

JPG, PNG, GIF

JPG, PNG, GIF 

Size

<5MB

<30MB

<1MB

<1MB 

Format

Please see AppLovin's Playable Guidelines. Questions please contact your AppLovin representative. 

 

Videos will be processed automatically by AppLovin. In rare cases where the automatic video processing fails, please see our guide for how to format videos for AppDiscovery.

Clear branding and CTA

Banner, Leader:

Clear branding 

 

 

 

Ad Guidelines 

Guidelines
  • Ad Types: Video and playable ads are highly recommended to yield best results for your campaigns. Graphic ads are still good to include as incremental units to achieve more scale.
  • Badges: Creatives must have OS specific badges (e.g iTunes store badge only for iOS & Google Play store badge only for Android) OR no badges at all.
  • Best Practices: Have at least 3-4 ad concepts. Refresh ads every 2-3 weeks. New ads must be uploaded in a new creative set.
  • Content: AppLovin does NOT allow depictions of: violence, drug use, or nudity. Ads must also have clear branding and CTAs.

 

 

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