Ad Rules
See: “AppLovin’s Ad Rules”.
Primary Ad Specs
Below are the creative asset specs required for each AppLovin ad template. Click here for instructions on how to create ads in AppDiscovery.
|
Ad Type |
Playable |
Video |
Graphic |
|
|
Endcards |
N/A |
Required: Portrait and landscape graphic interstitial or playable ad to complete a video ad. |
N/A |
N/A |
|
Dimensions |
Responsive to varying screen sizes and support landscape & portrait orientations |
Portrait: 9:16 Landscape: 16:9 Pixels must be square, Anamorphic videos may get rejected |
Required: 1024×768 768×1024 |
Banner: 320×50 Leader: 728×90 |
|
Length |
N/A |
up to 30 seconds |
Animation loops <30s |
Animation loops <30s |
|
File Type |
Single in-line HTML file |
MP4, MOV |
JPG, PNG, GIF |
JPG, PNG, GIF |
|
Size |
<5MB |
<30MB |
<1MB |
<1MB |
|
Format |
Please see AppLovin’s Playable Guidelines. If you have questions please contact your AppLovin representative.
|
Videos will be processed automatically by AppLovin. In rare cases where the automatic video processing fails, please see our guide for how to format videos for AppDiscovery. |
Clear branding and CTA |
Banner, Leader: Clear branding |
Ad Guidelines
- Ad Types: Video and playable ads are highly recommended, to yield best results for your campaigns. Graphic ads are still good to include as incremental units to achieve more scale.
- Badges: Creatives must have OS-specific badges (e.g. iTunes store badge only for iOS, and Google Play store badge only for Android) or no badges at all.
- Best Practices: Have at least 3–4 ad concepts. Refresh ads every 2–3 weeks. New ads must be uploaded in a new creative set.
- Content: AppLovin does not allow depictions of violence, drug use, or nudity. Ads must also have clear branding and CTAs.