Ad Rules
Primary Ad Specs
Below are creative asset specs required for each AppLovin ad template. Please find ad creation instructions here and examples of our ads here!
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Ad Type |
Video |
Graphic
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Template |
SDK Video: full-screen video ads VAST Video: full-screen video ads; eligible on exchange inventory only MRAID Video: native video ads; eligible on exchange inventory only |
Interstitial
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Banner, Leader, MRec |
Native
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Endcards |
Required: Portrait and landscape image to complete a video ad. 1024x768 768x1024 |
N/A |
N/A |
N/A |
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Dimensions |
Landscape Video: 570x320 (Recommended) Portrait Video: 320x570 (Recommended) Pixels must be square, Anamorphic videos may get rejected |
Required: 1024x768 768x1024 |
Banner: 320x50 Leader: 728x90 MRec: 300x250 |
Native Image: 1200x627 App Icon: 300 x 300 to 600 x 600 |
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Length |
12 to 30 seconds |
Animation loops <30s |
Animation loops <30s |
No Animation |
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File Type |
MP4, MOV |
JPG, PNG, GIF |
JPG, PNG, GIF |
JPG, PNG |
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Size |
< 30MB |
<1MB |
<1MB |
<500KB |
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Format |
Videos will be processed automatically by AppLovin. In rare cases where the automatic video processing fails, please find instructions for manual compression HERE. |
Clear branding and CTA |
Banner, Leader: Clear branding MRec: Clear branding and CTA |
Text Assets Title: App Name Subline: Ad Copy Button: CTA (e.g. Download Now) Star Rating: multiple of 0.5 between 0-5 |
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Available Inventory |
~80-90% |
~10-20%
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Playable Ads
Recommended to include in your ad campaigns, playable ads engage users through a sample of your app. Please contact your AppLovin representative for further information & guidelines.
Ad Guidelines
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Guidelines |
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