Table of Tracking URL Macros
| Name | Macro | Description |
| Device Identifier [REQUIRED] | {IDFA} Fire OS only:{HADID} |
Apple IDFA or Google Advertising ID Fire OS: Lowercased THEN sha1 hashed Android ID |
| AppLovin Device ID [REQUIRED] | {DID} | AppLovin Internal ID |
| Application ID | {APP_ID} | Encrypted ID of the applications where ads are served |
| IP Address (IPv4) | {IP} | The user's IP address. Blank if user has IPv6 |
| IP Address | {DEVICE_IP} | The user's IP address. Will populate with IPv4 OR IPv6, depending on which the user has |
| Type of Device | {DEVICE_TYPE} | 'phone', 'tablet' or 'other' where 'other' is iPod |
| Type of Creative | {AD_TYPE} | 'graphic', 'video' or 'reward' |
| Size of Creative | {AD_SIZE} | 'inter', 'native', 'banner', 'mrec', or 'leader |
| Name of Creative | {AD_NAME} | Name of the ad in the AppLovin UI |
| Name of Campaign | {CAMPAIGN_NAME} | Name of the campaign in the AppLovin UI |
| Country Code | {CC} | Two letter country code of the user who was shown an ad |
| iTunes ID or Google Package Name | {PACKAGE_NAME} | iTunes ID or Google Package name of the app associated with the campaign |
| External Campaign ID | {CAMPAIGN_ID} | Hashed campaign ID. This value won't change when a campaign is renamed |