Index

Account Integration
Setting Up an Install Postback
URL Formats: Click URL Format & Impression URL Format
Adding In-App Event Postbacks

1. Account Integration

Ensure that your attribution set up meets our standards.

Please make sure to enable "View Through Attribution" when first setting up AppLovin in Tune.
If you already disabled it, you can enable it from the attribution settings page (see next step).
It is possible to adjust your attribution window, and we recommend that you set the following windows:

2. Setting Up An Install Postback

To set up the advertiser's install postback in Tune, you'll need to enter the advertiser's AppLovin SDK Key. This can be obtained from the 'Keys' section of the Account tab in the AppLovin dashboard or from your AppLovin account manager

Under Partners > Applovin > Postbacks select Custom.
Click Add Postback URL.

Edit the following fields:

Postback Name: This is an optional field. If you choose to specify a name make sure it is easy to identify.
Partner Type: "Advertising Partner"
Postback Template: choose "Applovin Install Postback" and enter your SDK key.
Edit the Postback Requirements:

Uncheck the 'Only send data attributed to Applovin' box.
For the "Partner", "Mobile App" and "Event" drop downs, select "Applovin", the relevant application and the relevant event.

3. URL Formats

A. Click URL Format

Tune will generate the click URL formatted for use in the AppLovin UI. There are other parameters that can be added that are not included by default that can be included for reporting purposes.

Tune's guide on other link parameters

See all of AppLovin's click macros here

It's worth double checking that the following parameters are in the URL:

action=click
ref_id={DID}
IDFA

Android: google_aid={IDFA}
iOS: ios_ifa={IDFA}

Example URL:

https://1234.measurementapi.com/serve?action=click&publisher_id=1234&site_id=98765&google_aid={IDFA}&ref_id={DID}&device_ip={IP}&my_campaign=applovin_{CC}&sub_ad={AD_NAME}&sub_publisher={APP_ID}

B. Impression URL Format

The impression URL can easily be formulated based on the click URL. Make sure to:

Replace action=click with action=impression
Append response_format=json
Append country_code={CC}
Append view_percent=100

Example URL:

https://1234.measurementapi.com/serve?action=impression&publisher_id=1234&site_id=98765&google_aid={IDFA}&ref_id={DID}&device_ip={IP}&my_campaign=applovin_{CC}&sub_ad={AD_NAME}&sub_publisher={APP_ID}&response_format=json&country_code={CC}&view_percent=100

4. Adding In App Event Postbacks

The instructions for setting up an in app event postback are almost identical to an install postback except:

Edit the following fields:

Postback Name: This is an optional field. If you choose to specify a name make sure it is easy to identify.
Partner Type: "Advertising Partner"
Postback Template: The template names follow the format "[template] | [event name] | [platform]". Please use the following as a guide:

App Opens -> Applovin App Open Postback
Revenue Events -> Applovin Purchase Postback
All Other Events -> Applovin Flex Events Postback

Tune (MAT)